Through the nation’s largest student-run advertising agency I worked on a campaign for a local yoga studio, Glow Yoga. We focused on increasing local brand awareness and community engagement. I collaborated with a team of four to develop strategic marketing ideas rooted in audience insights, helping position the studio as a welcoming and approachable wellness space for Syracuse students and residents. Throughout the project, I contributed to creative strategy, brand storytelling, and campaign development while gaining hands-on experience working with a real local business client.
